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Advocacy is... |
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for
anyone |
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Regardless of experience or professional training, a successful
advocate is someone with passion and commitment for a cause or an idea,
who tells a convincing story expressing their beliefs and passion. |
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a
process that requires perseverance |
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Few advocacy campaigns are
immediately successful. The process of making the target of the
campaign aware of the subject, problem, solution, and their role in the
solution takes place over a period of time with a series of contacts
including letter writing, phone calls, emails, and personal visitations.
(For more information on the proper way to make these contacts, please
see Communicating with Congress). Hopefully the target begins to believe
in the cause and is ready to take action, as well as convincing others
to join the cause in a domino effect. |
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a
language |
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The wording used during
advocacy can and will have an impact on the target's perception of the
subject and eventually their involvement in the solution, so it is
important to always speak to the needs of the client and not the
advocate. |
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